Telephone Colours

21 04 2010

Here is a telephone that some of you might recognise.

We have been working on this for a while now, but we are slowly reaching the home stretch.

This is probably the second to last selection on this.

You will be selecting on colours and you can pick up to 4 different telephones,

leave your choice as comments under this post or go to

Design by Darwinism group on Facebook



100 Kettles

9 04 2010

Here we have 1oo Kettles,

I want you to tell me which one you like the best….

Please do click on the image to make it bigger.

Telephone 4 up for selection

18 03 2010

Here is the fourth generation of the telephone, please choose one that you would own and use and let me know.

Any comments are welcome on this.

Evo 1 Generation 2

15 02 2010

This is generation 2. The concept that won was The big button telephone.

This has now reproduced and these are its children!

Genious interview

5 12 2009

The other day I had the great pleasure of having a constructive and creative discussion with a group of Biologists from Edinburgh University.

Armed with Swedish cinnamon buns that I had baked the night before I headed out to their Lab.

Finding the lab turned out to be the biggest challenge…

I had the most inspiring discussion with them and now there is lots of work to do, trying to understand everything and make it  useful.

I have graphs , equations and new words that I have never heard before, I am in heaven! Time for me to read The blind watchmaker by Richard Dawkins and just roll around in this pool of intellect to see what sticks. I have a few new concepts to look into when it comes to selection. Simultaneous selection of phenotypes (traits), breeder’s equations, pre-definition mode of variation , product symbiosis and my all time favourite; the fittest maximum in multivariate space!  This and much more now has to pass through the slow processor of this designer and hopefully come out the other side.

I would like to say a big thank you, for being so open, friendly and clever, to:

Michael Morrissey

Jeff Lane

Craig Walling

Peter Korsten

Michelle Clements

You are all fantastic! Do keep in touch to help me maintain  at least a small measure of scientific correctness and inspiring chats over coffee!

How are we doing?

1 12 2009

Right now I’m caught up in a swamp of research.

It’s almost christmas and the weather is horrible, it is HARD to keep focused…

But I push on, read articles and chase contacts that never get back to me. Next week I’m having an interview with two evolutionary biologists, that should be so much fun!

I’m very interested in the work of James Surowiecki, I would recommend anyone to read his book The wisdom of Crowds. I think that the work is progressing ok, soon I will be needing a computer scientist and a software developer. Is that you?

Then get in touch!

I hope to soon have some images to show you all, not of anything finished but hopefully some good sketches.

Til then


The new project

18 10 2009

Now I have started…

This year I will focus on three things to change my methodology Design by Darwinism




I will make it better, bigger and more defined.

THEN I will create something fantastic!

Right now I’m spending my time thinking and reading a lot of books.

Malin thinking

ANY helpful tips are welcome! All you Computer scientists out there who can explain to me the details of an evolutionary Algorithm please step forward.

And you clever researchers who feel the urge to help a poor student to academic excellence; don’t be shy now!

If you are interested in participating in the next design evolution please email me and let me know.

The more people that participate the better, this is design democracy. All those things in your environment that irritate you because of bad design, now you have a chance to change that.